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Twitter will allow users to turn off the view count

Elon Musk says Twitter users will be able to switch off new view counts, days after the social-media platform introduced the feature.

Responding to a user complaining about the new feature’s “messy” look, Musk said on December 24 that Twitter planned to “tidy up the esthetics” and “add a setting to turn it off.”

Musk originally announced Twitter had started rolling out the new feature on December 22. Similar to a count already in place for video, the new view counts display the number of times a tweet has been seen alongside the number of likes, comments, and retweets.

Some Twitter users have been complaining about the new feature, with one describing it as “useless” and “distracting.”

The feature originally got support from Jack Dorsey, Twitter’s cofounder and former CEO. In early December, Dorsey called the planned feature a “much better metric.”

Twitter did not immediately reply to a request for comment on the view count feature made outside working hours.

Musk has overseen the introduction of several new Twitter features since he purchased the platform in late October, including Twitter’s new paid subscription model. Rollouts haven’t always gone smoothly.

Twitter Blue hit a roadblock in November when the platform was flooded with users impersonating public figures and brands almost immediately after it launched. The company was forced to pause the subscription service and find another way to mark out official accounts. Business Insider

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