Over 77% of those interested in joining a metaverse are worried about Facebook owning the data, according to the survey of 1,000 U.S. consumers commissioned by Advokate Group.
Furthermore, 87% of the surveyed respondents revealed that they would prefer a metaverse on the decentralised blockchain. This sentiment was even more pronounced among Gen Z respondents who were 10% more likely to prefer a blockchain metaverse than their millennial counterparts.
Facebook is leading metaverse efforts, announcing $10 billion in building the next-generation augmented reality or virtual reality technology.
The number one activity consumers are pursuing in the metaverse is gaming, followed closely by socializing with friends. A more distant third was work-related activities and then attending concerts. More than half (55%) expect to spend 3 or more hours a day in a metaverse.
Many believe metaverses will take time to become mainstream. One in five (20%) believe they will be mainstream 1-2 years, while nearly half (49%) believe it will take 3-6 years.
The findings also revealed that Play-to-earn was a major interest of those surveyed, as 93% would game more if they could make minimum wage playing. While two thirds (63%) would play three hours more per day if they could make money, 11% would play seven more hours a day and 87% would switch to full-time gaming if they could get paid.
“The future of the Internet is an immersive metaverse with a variety of thrilling, fun play-to-earn games. This survey illustrates that gamers and consumers are yearning for a digital space where they can play exciting games, socialise with friends and create and customise NFTs,” said Gordon Kwok, Founder of Advokate Group.