WCCI acquires Philippines-based S Brands Consumer Care

Wipro Consumer Care International (WCCI) will acquire the Philippines-based personal care company S Brands Consumer Care. This acquisition marks the company’s 16th acquisition globally and its second in the Philippines, further strengthening its leadership position and growth platform across Southeast Asia.

Kumar Chander, CEO of Wipro Consumer Care & Lighting and Managing Director, Wipro Enterprises, said, “This acquisition is an important milestone in our journey to become one of Southeast Asia’s leading personal care companies. S Brands brings a portfolio of trusted, category-leading brands that complement our existing presence across the region and strengthen our position in key growth markets. As our 16th strategic acquisition, it reflects our long-term commitment to investing behind strong local brands and makes the Philippines our third market outside of India with revenues exceeding Rs 1000 crore.”

With this acquisition, Wipro Consumer Care International further strengthens its personal care portfolio. Operating in over 60 markets across Asia, the Middle East and Africa, the company continues to build a portfolio of consumer brands through a combination of organic growth and strategic acquisitions.

Dick Sy Ong, Founder and President of S Brands, said, “S Brands is growing, and we’re ready to reach more people in more markets. Wipro has the track record and global reach to help make that happen. With their proven R&D and innovation, we can deliver even more to our consumers. ”

Anita B Zutshi, CFO, Wipro Enterprises, said, “S Brands is a strong strategic fit for our portfolio, with leading market positions and attractive growth potential. This acquisition reflects our disciplined approach to capital allocation and our continued focus on investing in businesses that create long-term value and strengthen our presence in high-growth consumer markets.” Deccan Herald