TECNO Set To Launch Big B Of Budget Smartphones In India

After launching ”Spark Go” smartphone in 2019, TECNO, the global smartphone brand of Transsion India, is all set to launch a new budget smartphone in the successful ”Go” series soon.

The teaser claims that ”Big B” of smartphones is coming. The company is likely to introduce a category-first ”Big screen” which could come with dot-notch selfie camera to elevate the viewing experience in the sub-Rs 7,000 segment, along with ”Big Security”.

TECNO launched full-range of its Spark portfolio in India last year, including Spark Go, Spark 4, Spark 4 Air and Spark Power that revolutionized the Rs 5,000-Rs 9,000 smartphone category in the country.

Augmenting the brand”s ”ahead-of-the-curve” approach, the company introduced many segment-first features in the entry-level category that included ”dot-notch” display, 6000mAh battery and dot-in display selfie camera.

Globally, TECNO portfolio consist of three key series: ”Spark” which is an entry-level smartphone for youth, ”Camon” which is the popular camera-centric series and ”Phantom” being the brand”s flagship series.―Outlook India