Realme ups focus on India R&D by establishing specialised branch
realme is all set to introduce the realme GT3 with world’s fastest 240W fast charging technology globally at the Mobile World Congress 2023 in Barcelona, Spain, on February 28th.
Today, the company has announced that it has established a dedicated R&D center called the realme Global Institute of Leap-forward Technology in HQ, and a specialized branch in India.
realme said that it is committed to investing in building its product capabilities. To accelerate innovations in smartphone design, the company has already established four major design studios worldwide.
The Institute will focus on spearheading significant technological advancements, while the branch in India will be primarily responsible for collecting and organizing feedback. To ensure the relevance and adaptability of realme’s products in the Indian market.
The purpose of establishing a branch in India is to enable realme to perceive the direction of Indian consumption culture deeply and design products that are more suitable for Indian consumers, said the company.
The 240W fast charging technology is developed by realme’s Global Institute of Leap-forward Technology, and the integration of R&D resources across the globe will unlock even greater potential for future breakthroughs in technology, said realme.
realme’s Global Institute of Leap-forward Technology
realme’s Global Institute of Leap-forward Technology comprises over 60 global technological experts who will collaborate to oversee the company’s future product competencies. realme has also expanded its R&D team, which now constitutes 60% of its total employees.
The institute will focus on driving innovation across six key areas, including charging, photography, display, gaming, chipset, and industrial design. In addition to building an internal team, the institute will also work closely with industry laboratories and other external partners. It will also accelerate user demand and enhance operational efficiency between R&D and marketing.
Commenting on this, Madhav Sheth – CEO realme India, VP, realme and President, realme International Business Group said:
At realme, we believe that innovation is the key to unlocking the potential of technology and driving progress. Our products are designed to cater to the needs and aspirations of the young generation, who are constantly evolving and seeking innovation. We are excited to share the establishment of the realme Global Institute of Leap-forward Technology, which will be the foundation of bringing groundbreaking technology to users.
We are taking a significant step towards creating a research framework that will enable us to stay ahead of the curve and create cutting-edge solutions that meet the needs of the market. Our commitment to innovation is unwavering, and we will continue to push the boundaries of what is possible to deliver exceptional products and experiences to our customers. With the new establishment of the realme Global Institute of Leap-forward Technology we will be deep diving in customer feedback to make suitable products for customers in India. Fonearena
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