Trends
Philippines smartphone market grows 3.8% YoY to 16.9m units in 2023
According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, the Philippines smartphone market registered 3.8% year-on-year (YoY) growth to 16.9 million units in 2023.
Transsion took the top spot, growing 98.3% annually and accounting for over one-third of total shipments in 2023 as the company reached a new high with all three sub-brands positioned in the ultra low-end segment (Tecno started to move upwards with the introduction of its Phantom series in 2023, the company’s first smartphone at a US$500+ price point). On the other hand, other vendors slowed with realme registering the biggest annual decline of 27.6%, dropping to the second spot as vendors struggled to compete in the <US$200 segment.
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Philippines Smartphone Market, Top 5 Company Market Share and YoY Growth, 2023 (shipments in millions) |
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| Vendor | 2023 Market Share | 2022 Market Share | YOY Growth |
| 1. Transsion | 34.2% | 17.9% | 98.3% |
| 2. realme | 15.9% | 22.8% | -27.6% |
| 3. OPPO | 12.2% | 14.3% | -11.4% |
| 4. vivo | 11.3% | 10.5% | 11.7% |
| 5. Xiaomi | 9.8% | 11.4% | -11.0% |
| Others | 16.7% | 23.1% | -25.1% |
| Total | 100.0% | 100.0% | 3.8% |
| Source: IDC Quarterly Mobile Phone Tracker, 2023Q4 | |||
“The market made a strong comeback towards the end of 2023, driven by year-end holiday festivities and Transsion’s new product line-up, propelling the
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