Offline retailers write to Xiaomi, protest against online bias for Redmi Note 10

Offline smartphone retailers have written to Xiaomi India president Manu Kumar Jain, protesting against the model’s technique of completely promoting its newest Redmi Note 10 within the online channel for over 15 days.

India’s high smartphone model, nevertheless, has denied the declare, saying that the Redmi Note 10 sequence has crossed Rs 500 crore value of gross sales inside 15 days of launch “across all platforms,” it stated in a press release on Wednesday.

“We have all the time strived to keep a 50:50 product distribution ratio between offline and online channels, thereby giving equal significance to all platforms. The Redmi Note 10 sequence smartphones are presently being offered throughout Mi studios, Mi shops and Mi most popular companions,” a Xiaomi spokesperson stated.

Xiaomi has shut to 3000 unique Mi shops, 75 Mi Homes and 10,000 retail factors in its offline community. Retailers stated that solely the company-owned company-operated (COCO) 75 Mi Homes have obtained the smartphone within the offline channel to date.

Xiaomi has began billing the smartphone to the rest 10,000 third-party most popular sellers solely from Wednesday, and that too with a value distinction of Rs 500-1,000, the offline retailers stated.

“It is a matter of great concern that your Preferred Partners have to wait for 7-15 days after the launch to cater to their customers, who are forcefully getting diverted to online channels, adversely affecting the retail channel,” Arvinder Khurana, president of All India Mobile Retailers (*10*) (AIMRA) stated in a letter to Jain dated March 26.

“We request you to stop such Flash Sales and acts, which lead to killing of the local domestic retail trade in India, and extend support to mainline retailers who believed in Xiaomi and gave main header boards, interior space, and are still selling Mi10 series & EOL (end of life) 9 Series in the market for your benefit,” he stated.

Xiaomi stated it’s ramping up manufacturing amenities in India and is “hopeful of bettering product accessibility additional by making these merchandise accessible throughout shops and platforms. News Rush