Meta appoints Vikas Purohit as head of global business in India

Facebook parent Meta announced on January 9 the appointment of Vikas Purohit as Director of Global Business Group in India. Purohit will lead the strategy and delivery of the vertical aimed at the nation’s largest advertisers and agency partners.

This appointment comes just a few months after Meta appointed Sandhya Devanathan as its India head in November, succeeding Ajit Mohan, who joined rival Snap to lead its Asia Pacific business.

In this role, Purohit will spearhead the company’s strategic relationship with India’s leading brands and agencies to drive its revenue growth across key channels in the country as well as partner with the media and creative ecosystems to accelerate the adoption of digital tools by the country’s largest advertisers and agencies. The company’s key business vertical teams, agency teams, and business solutions teams will report to him, it said in a statement.

He will report to Arun Srinivas, Director and Head of Ads Business for Meta in India, the company added.

“I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India’s economic growth, and building the digital advertising ecosystem of the country,” Srinivas said.

Prior to joining Meta, Purohit was the CEO of the e-commerce division of the Tata Group, Tata CLiQ. He resigned in October of last year after a six-year stint. Purohit has more than 20 years of experience in senior business, sales, and marketing roles at companies including Amazon, Reliance Brands Limited, Aditya Birla Group, and Tommy Hilfiger.

An alumnus of the Indian Institute of Management, Bangalore, Purohit started his career at Aditya Birla Group before joining Tommy Hilfiger and then heading retail at Reliance Brands Limited. At Amazon, he played a key role in leading and building Amazon Fashion.

Meta’s India unit posted a net profit of Rs 297 crore for the financial year 2021-22, a 132 percent increase from Rs 128.2 crore profit in the previous financial year. Total income grew to Rs 2,324 crore for the financial year, posting a 56.5 percent jump from Rs 1,485.1 crore in the previous financial year. The gross advertising revenue saw a 74 percent on-year surge to Rs 16,189 crore during the period. MoneyControl