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IIFL Securities announces ex-Google exec Alok Arya as CMO

IIFL Securities has announced the appointment of Alok Arya as chief marketing officer.

Arya moves from Piramal Group, where he was head – digital, integrated media and PR for the consumer products division.

Sandeep Bhardwaj, CEO – retail, IIFL Securities, said, “We are excited to have Alok with us. With his vast experience across diverse industries and work cultures, he will spearhead the next levels of growth at IIFL. His appointment reinforces IIFL’s vision to be a digital first leader with customer engagement and empowerment at the helm of it.”

Arya said, “I am elated to join team IIFL on its journey to democratise wealth creation in India. With customer centricity at our core and a strong brand legacy, it’s an honour working with Sandeep and team towards our aspiration to become the preferred choice for wealth creation and financial wellbeing in the country.”

In a career spanning more than a decade he has also worked with Google, Future Group and Tata Housing. Campaign India

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