Google is working towards making privacy controls more easily accessible, expanding its incognito mode to maps and adding new auto delete controls, the company`s CEO Sundar Pichai has said.
“And we continue to challenge the notion that products need more data to be more helpful,” Pichai said on Thursday during an earnings call with analysts after Google`s parent company Alphabet reported a revenue of $38.9 billion for the second quarter (Q2) of 2019.
“For example, we invented a new technique called federated learning that allows us to train AI models and make products smarter without raw data leaving your device,” he said.
Pichai`s comment came at a time when technology companies are facing challenges of protecting user privacy amid increased scrutiny by regulators.
Google last week faced criticism for letting third-party organisations get access to users` viewing habits even while browsing in `incognito` mode.
The company had said that Chrome will fix a loophole that allowed sites to detect people who are browsing the web privately.―Zee Business