D-Link Eyes Bigger Market Share In SMB Segment

D-Link is committed to expanding its market share across all business segments. Underlining its focus on SMB segment that continues to be a key contributor to its overall revenue, D-Link this week announced the appointment of a new business head for SMB –Abhishek Kumar. This new move is significant to D-Link, as it will ensure sustainable growth while the company further strengthens its leadership position in SMB segment.

Talking about the new appointment and company’s vision for 2018 Rohit Purushottam, VP – Enterprise Sales said, “SMB sector in India is on a growth path. Improved government policies, ease of doing business, and digital awareness has resulted in tremendous opportunity in SMB. In last couple of years we have observed significant traction with more & more SMB’s investing in IT infrastructure. We foresee huge prospect in this segment and hence have established a focused team that will be led by Abhishek Kumar to drive SMB business at D-Link”

“Abhishek Kumar brings on board rich industry experience, and will be instrumental in devising business strategy, customer acquisition, channel engagement and meeting business goals. We are confident, his skills and expertise will benefit the organization and contribute to our revenue growth for 2018-19” he added.

Abhishek Kumar is a seasoned sales professional with rich industry experience of 11+ years. He is currently positioned as General Manager for SMB and Business wireless, and will be based out of D-Link corporate office in Mumbai. His most recent assignment was with Gajshield, and previously he has held crucial sales roles with reputed organizations like Ingram Micro, Redington and Gati.

“I am excited to be part of D-Link’s growing SMB business and look forward to working with the team to develop its dealer network and enhance market share. With our focused business approach, strong partner/ system integrator network, and state-of-the-art products we are well positioned to assist SMBs to realise the benefit of a strong & secure IT network. In this journey our partners will play a crucial role as we enter newer markets & explore more business opportunities” said Abhishek Kumar, GM – SMB and Business Wireless, D-Link (India) Limited.   

SMB is a rapidly growing business segment and D-Link has been creating complete, end-to-end networking solutions that’s perfectly suited for their rapidly evolving business needs. D-Link SMB solution encompasses switching, wireless, security, IP surveillance, and management solutions that deliver best-in-class performance. D-Link is a leader in SMB networking solution in India with significant market share in switching and wireless product categories. Moving forward company aims to amplify its reach and extend its market share in SMB segment.

D-Link will soon be introducing a series of SMB specific products and solution. This will be followed by a series of regional partner/ system integrator meets pan India. D-Link will also roll out lucrative partner incentive programs for OND 2018. – CT Bureau