Apple iPhone 12 pricing could be higher than expected
Apple has delayed the launch of its next-generation iPhone by a few weeks, likely because of the COVID-19 pandemic. It usually launches new iPhones in the initial weeks of September but this time, instead of smartphones, it launched the new Apple Watch Series 6 and new iPads.
But, the company is expected to launch the iPhone 12 models in the coming weeks. And as the launch nears, more and more information related to anticipated next-gen Apple iPhone models keeps surfacing online.
The latest report regarding the pricing of iPhone 12 models contradicts previous reports. Earlier, it was said that the new iPhone will have the same starting price as the previous-generation model — $699 for the base model.
Now, a report coming from China claims that keeping the price of 5G-compatible iPhone 12 the same as last year’s model seems impossible. This is because of the increased Bill of Material cost, which has reportedly increased by $50 this year.
This time, the company won’t be including a charger or wired earphones in the box and it is said that Apple will be selling the 20W charger separately. This is likely to save some cost but it remains to be seen if that saving is passed on to the customers.
Recently, it was revealed that the iPhone 12 cost somewhere between $699 to $749 while the iPhone 12 Max could be $799-849. The Pro and Pro Max models are expected to be priced around $1,100 to $1,200. To know for sure, we will have to wait for the official announcement from the company. Gizmochina
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