Twitter is testing custom timelines curated by third-party services

Twitter’s Lists feature currently provides alternative timelines that allow you to swipe between multiple tabs in order to view tweets from different groups of accounts you’ve curated. However, the platform could open up its timeline curation to third-parties.

Twitter seems to be testing customized timelines, which allow third-party services to curate content that appears in a specific feed, as spotted by renowned app sleuth Jane Manchun Wong(opens in new tab). According to references on Twitter’s now-deleted help page, these curated feeds will display content based on interests and events.

Furthermore, customized timelines will display content curated by Twitter based on general insights. “For example, the Popular Videos Timeline created by Twitter, uses similar information to how we select topics to populate and order video content,” the feature’s description reads.

According to its description, the “custom feeds run parallel to the Home timeline and appear on a separate tab after you adopt the themed Timeline from a prompt.”

The testing is currently limited to a small set of users in the United States and Canada on the web. Twitter will show a prompt about a timeline (a Popular Videos Timeline, for example) on the Home screen, and test participants can add that timeline next to their Home tab. They’ll also be able to see the third-party that curates the content.

Tweets that appear in customized timelines are “selected and ordered based on relevance to the Timeline’s theme using information like search terms, Topics, handles, and manual curation.” Of course, there’s an option to remove a timeline.

Wong’s new discovery raises a couple of questions. Will these custom feeds result in a revamped home screen layout of Twitter on the web? Does Twitter intend to introduce a tabbed view to its web version similar to its mobile app?

Currently, Twitter’s home screen displays a single view of tweets and retweets from people you follow. On Android phones, you can switch between the Home tab (or Latest Tweets tab) and any of your Twitter Lists. If this new evidence is any indication, Twitter’s web version appears to be heading in that direction. Androidcentral