The 13th CONTENT TOKYO Wraps Up Successfully: Showcasing Innovation in Content Creation and Production

The 13th edition of CONTENT TOKYO, Japan’s premier trade show for content creation, production, and licensing, has wrapped up with resounding success, reaffirming its status as Asia’s most pivotal event for the content industry. Over the course of three days, content creators, distributors, solution/technology providers, marketing service providers, and licensors came together to showcase cutting-edge technologies and services that are shaping the future of content creation.

Tokyo Big Sight buzzed with excitement from June 28-30, 2023, as attendees explored an extensive range of offerings that spanned across marketing, advertising, entertainment, licensing, and more. Boasting an impressive turnout, CONTENT TOKYO and its concurrent shows welcomed a staggering 47,092 attendees and 943 exhibitors from 41 countries, 198 press attendees, all engaging in a comprehensive exploration of the latest trends and innovations within the content creation landscape.

The event’s influence was further magnified by its five consisting shows: LICENSING JAPAN, Creators’ Expo, Production/Studio Expo, Ad Creative & Marketing Expo, and Advanced Digital Technology Expo. This innovative approach ensured that attendees could delve into the intricacies of content licensing, witness the creative processes, understand production techniques, explore cutting-edge marketing strategies, and immerse themselves in advanced digital technologies — all under one roof.

The event was co-located with XR Fair Tokyo and Metaverse Expo Tokyo, Japan’s largest scale VR/AR/MR/Metaverse trade show. This strategic partnership amplified the impact of the event and created synergies between broader content creation industry and the emerging XR and Metaverse technologies.

One of the event’s highlights was the provision of a tailored Private Matchmaking Tour, a remarkable initiative where 50 international exhibitors from LICENSING JAPAN were introduced to Japanese visitors. Under the guidance of the dedicated Show Management staff, visitors were able to forge meaningful interactions with the exhibitors, enhancing international collaboration and partnership opportunities.

Organised by RX Japan Ltd., CONTENT TOKYO has undoubtedly solidified its reputation as the go-to platform for showcasing services and technologies pertinent to content creation, production, and licensing within Japan and the wider Asian market. “We’ve met a lot of partners, decision-making position people from all different industries, so it was very exciting and productive. It was a great place to build a network,” a representative from The Pinkfong Company shared.

Prominent figures and visionaries from a diverse range of companies and backgrounds took centre stage as speakers, sharing their invaluable insights and experiences with a captivated audience. The conference programme covered themes such as Generated AI in Content / Creation, Surviving Content in the Age of Massive Information, Latest Industry Trends in the Character Business, Secrets of Global Hit Content Production, Outlook of the Licensing Business, Metaverse and Marketing, and more. A total of 8,555 people attended the conference sessions and got inspired, educated, and fostered meaningful discussions about the present and future of the content industry.

With its outstanding achievements and contributions to the content sector, 13th CONTENT TOKYO has set the stage for even greater possibilities in the coming years. As the event concluded on a high note, we extend a warm invitation to all industry stakeholders, and enthusiasts to join us for the highly anticipated next edition of CONTENT TOKYO on December 6-8, 2023 at Tokyo Big Sight in Japan.

CT Bureau