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Sleek New Devices may Dull Apple and Samsung’s Festive Season Sales

Till last June, the premium game was largely played between Apple and Samsung – the two had well over 90 per cent of the 6 million units market
Apple and Samsung, the big two of India’s premium smartphone market for years, are staring at probable bloodshed in market share this festive season. A fleet of cutting-edge premium handsets have been lined up by OnePlus, Google, Huawei and Nokia.

Also, the recent entry of Oppo and Vivo in the above-Rs 30,000 price segment is likely to add to their woes. Unlike recent years, the premium smartphone market this year looks crowded with more than seven major players. – Business  Standard

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