Philippines’ smartphone market declines for the fifth consecutive quarter

According to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, smartphone shipments in the Philippines declined by 8.0% Quarter-on-Quarter (QoQ) and 6.8% annually, bringing in 3.9 million units in 3Q22.

“The Philippine smartphone market quickly shrank in the third quarter as inflation accelerated, further aggravated by recent typhoons, hurting both consumers and vendors. Vendors took a more conservative approach by clearing inventories, maintaining prices of existing models, and sustaining momentum by bringing in more affordable smartphones,” said Angela Medez, Senior Market Analyst at IDC Philippines.

The ultra low-end (CT Bureau