Philippines smartphone market declines for fourth consecutive quarter

Smartphone shipments in the Philippines declined by 3.1% in 2Q22 compared to last year, although it grew 9.1% quarter-on-quarter (QoQ), shipping 4.3 million units in 2Q22, according to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker.

“The number of smartphone shipments below US$ 200 improved significantly QoQ, as players such as Transsion and Cherry Mobile launched new models in this segment, but remained low on an annual basis, due to low demand and supply. The number of shipments for models in the higher price categories also slowed down as consumer spending declined due to economic headwinds,” said Angela Medez, Market Analyst at IDC Philippines.

“The rising cost of living and higher prices of essential goods and staple foods will continue to put pressure on consumer spending on smartphone. IDC expects 2022 will end with marginal growth of 2%, or flat compared to 2019,” added Medez.

Philippines Top 5 Smartphone Company Highlights (2Q22)
For the sixth consecutive quarter, realme remained in first place with 21.8% share of the smartphone market, with a growth rate at 17.5% QoQ and the introduction of their 9th series managed to drive its growth in the mid-range segment (US$ 200CT Bureau