Mid-range smartphones to be sweet spot this festive season

Mid-range priced in the range of Rs 15,000-25,000, could emerge as the sweet spot during the upcoming festive season for online shoppers, according to Amazon India. About 27 per cent said they were looking for devices in the Rs 10,000-15,000 range, while 26 per cent showed a preference for smartphones in the Rs 25,000 and above premium range. About 9 per cent respondents said they would look at phones in the sub Rs 10,000 range. Samsung, OnePlus and Xiaomi emerged as the most preferred smartphone brands with over 50 per cent respondents saying they are looking to buy Samsung mobile phones, followed by OnePlus and Xiaomi, Amazon India said.

OnePlus Nord, Samsung Galaxy M51 and Redmi Note 9 series devices top the popularity chart among the respondents. The survey – conducted earlier this month – included close to 60,000 respondents from tier 1, II and III cities and towns. Electronics, including mobile phones, are among the categories that see the biggest demand during the festive season.

As per a report by RedSeer, festive sales are expected to almost double this year and touch USD 7 billion in gross merchandise value (GMV) as compared to USD 3.8 billion in the same period last year. GMV is a term used in online retailing to indicate the gross merchandise value of products sold through the marketplace over a certain period. The Industry Insights