Trends
India smartphone market resilient in Q4 2023
According to CyberMedia Research (CMR)’s India Mobile Handset Market Review Report for Q4 2023 released today, India smartphone market grew 19% YoY. The 5G smartphone shipments share increased to 65%, marking a remarkable 122% YoY growth. Samsung led the 5G smartphone market with a 22% market share, followed by Vivo at 18% during the quarter.
The overall mobile market shipments recorded growth of 29% YoY in Q4 2023. Xiaomi (19.0%), Samsung (18.9%), and Vivo (16%) captured the top three spots in the smartphone leaderboard in Q4 2023, followed by Realme (12%) and OPPO (8%).
Commenting on the overall market conditions in Q4 2023, Shipra Sinha, Analyst- Industry Intelligence Group, CyberMedia Research (CMR), “5G and a strong premiumization wave continued to underline the smartphone market growth in India. 58% of 5G smartphones were shipped under Value-for-money segment (INR 7000-INR 25,000), up from 47% in Q4 2022. Furthermore, the INR >50,000 super-premium smartphone segment experienced a remarkable 65% YoY growth. There was a noteworthy growth in the 4G feature phone market, primarily catalyzed by Jio.”
Smartphone Market in CY2023
In CY2023, the smartphone market recorded a 2% YoY decline in shipments. On the other hand, 5G smartphone shipments grew 67% YoY in CY2023.
Samsung maintained its leadership in the smartphone market with an 18% market share, followed by Vivo at 16% in CY2023. In the 5G smartphone segment also, Samsung topped the leaderboard with 23% followed by Vivo at 15% and OnePlus at 13%.
Q4 2023 Feature Phone Market
The overall feature phone market recorded a significant 52% YoY growth. The growth was primarily driven by 4G feature phone models, while shipments of older 2G phones declined 12%. Jio dominated the feature phone market with 38% share, followed by Itel Mobile (23%) and Lava (15%).
For the entire year, Itel Mobile emerged as the leader with 28%, ahead of Lava at 21%.
Other Key Market Highlights in Q4 2023
POCO, Xiaomi’s sub-brand, experienced an impressive 148% YoY growth in smartphone shipments.
Vivo’s5G smartphone shipments recorded significant 300% YoY growth.
Realme’s5Gsmartphone shipments recorded remarkable growth of 274% YoY.
Apple captured 6% market share in the smartphone market in Q4 2023. The Apple iPhone 15 series constituted >50% of its total shipments.
Transsion Group brands, including itel, Infinix, and Tecno, recorded a 28% YoY increase in shipments (combined for smartphones and feature phones).
Jio captured 38% market share in the feature phone market in Q4 2023 largely driven by its Jio Bharat V2 model capturing 33% share. CMR
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