India smartphone market declined by 3% YoY in Q1 2022

India smartphone market declined by -3% annually in Q1 2022. It is the third consecutive quarter of annual decline for the world’s second largest market. Continuous declines have hardly been associated with the India market which have posted double digit growth on a regular basis prior to the COVID pandemic.

Detailed analysis of the latest quarter and estimates for both smartphones and handsets are available from our Smartphone Country Share Tracker (SCST) Service.

Xiaomi continued to lead the India smartphone market followed by Samsung and Realme. Samsung has been closing the volume gap with Xiaomi while Vivo was right on the heels of Realme for a position in the top three. The top five vendors together accounted for over 8 in 10 devices shipped during the quarter.

With the first quarter of the 2022 off to a below par start, we expect a challenging full year ahead for the smartphone vendors in the country. They are likely to face multitude of challenges including inflationary pressures, supply issues and intermittent COVID disruptions.

CT Bureau