Goldman predicts 36% drop in iPhone shipment, says time to sell Apple shares

Goldman Sachs said on Friday (Apr 17) it expects iPhone shipment to drop 36 per cent during the third quarter due to coronavirus-related lockdowns around the world and downgraded Apple stock to “sell”.

The brokerage noted that average selling prices for consumer devices are likely to decline during a recession and remain weak well beyond the point when units recover.

“We do not assume that this downturn results in Apple losing users from its installed base. We simply assume that existing users will keep devices longer and choose less expensive Apple options when they do buy a new device,” Goldman Sachs analysts said in a note.

Earlier this week, Apple released a smaller iPhone priced at US$399, lowering the starting price for the company’s smartphone line to broaden its appeal among budget-conscious customers.

Goldman said it does not expect the company to launch the upcoming iPhone models until early November, as limited global travel could impede Apple’s final engineering and production process.

―CNA