Fueled by 5G, India’s tablet market surges 21% in Q4 2023

CyberMedia Research (CMR) has unveiled its latest findings in the CyberMedia Research (CMR)’s Tablet PC Market Report Review for Q4 2023.

Strong QoQ Growth, 5G Leads the Way:
The market witnessed a robust 21% quarter-on-quarter (QoQ) growth in Q4 2023, driven by strong demand for 5G tablets. 5G tablet shipments soared by 43% YoY, accounting for a significant share of the market. Wi-Fi tablets also performed well, recording a 13% YoY increase and claiming 52% of overall shipments.

“There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases. The Indian tablet market is showing resilience and potential for continued progress,” said Menka Kumari, Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR).

Premium Segment Soars:
The premium tablet segment (INR 20,000-30,000) experienced a remarkable 95% QoQ jump, indicating a clear shift towards high-end devices.

Wi-Fi holds strong:
Though declining slightly year-on-year, Wi-Fi tablets registered impressive 43% QoQ growth, accounting for 52% of the market.

Apple Leads, Lenovo & Samsung Follow in Q4 2023:
Apple maintained its leadership position with a 25% market share, driven by popular offerings like the iPad 10 and 9 Series.

Lenovo was placed at 24% and Samsung at third with 19%. Lenovo’s Tab M10 and Tab M9 models performed exceptionally well, capturing significant shares in the value segment. Samsung was placed third with 19% market share. Samsung’s Tab A7 Lite and Galaxy Tab S6 Lite models also saw strong demand.

CMR