BBK Group overtakes Samsung to become India’s largest mobile phone maker

Vivo, Oppo, Realme and OnePlus manufacturers, overtook South Korean rival Samsung Electronics to emerge because the largest mobile phone maker within the Indian market by consolidated gross sales in 2019=20, as per newest regulatory disclosures.

Market trackers mentioned this pattern gathered tempo on this monetary 12 months, when Chinese manufacturers are the one ones to have recorded progress.

BBK Group’s gross sales via its two entities in India – Oppo Mobiles India and Vivo Mobile India – elevated 65% year-on-year to Rs 63,635 crore, as per filings made to the Registrar of Companies (RoC). Oppo Mobiles undertakes gross sales of Oppo, Realme and OnePlus manufacturers, mentioned business executives.

Samsung India’s filings present its mobile phone gross sales in 2019-20 grew 21% year-on-year to Rs 52,315 crore. Another Chinese producer, Xiaomi, was third by gross sales, with income of Rs 38,196 crore through the fiscal, as per its filings.

On a standalone model foundation, Samsung India, was nonetheless the largest mobile maker by gross sales in India, adopted by Xiaomi.

For 2018-19, Samsung India had reported mobile phone gross sales of Rs 43,088 crore, as in contrast to Rs 38,725 crore by the mixed BBK Group entities.

Market tracker IDC India mentioned in a report launched on Monday that Realme’s smartphone shipments grew 19% in 2020, increased than Vivo’s 12% and Oppo’s 1%. In distinction, Xiaomi’s shipments fell 6% and Samsung’s 4%, whereas the general Indian smartphone market contracted 1.7% due to lockdown and provide constraints.

“Apart from the BBK Group brands and Apple, almost every other brand had a tough 2020. The kind of value the BBK brands offer across price points is very compelling for the consumers and a challenge for competitors to match,” mentioned IDC India analysis director Navkendar Singh.

Singh mentioned manufacturers reminiscent of Vivo and Realme dealt with provides effectively regardless of the constraints and that these manufacturers nonetheless have enormous headroom for progress whereas the perimeter manufacturers will additional get marginalised in 2021.

BBK Group’s companies grew regardless of intensified geopolitical rigidity between India and China, indicating it left little affect on client sentiments.

Mohit Yadav, founding father of enterprise intelligence agency AltInfo, which analysed the RoC filings, mentioned Chinese manufacturers have an amazing starvation for a bigger share within the Indian market and so they have proven nice resilience regardless of the deteriorating Indo-Sino relations.

“These Chinese brands are embedding themselves into the Indian ecosystem by investing heavily into local manufacturing ensuring robust chain supply in place even if they are cut off from China,” mentioned Yadav.

Vivo’s manufacturing funding grew to Rs 600 crore in 2020 from Rs 150 crore in 2017, he mentioned.

As per one other tracker, Counterpoint Research, Chinese manufacturers collectively managed 75% of the Indian market in 2020, up from 72% a 12 months in the past. Xiaomi was the largest by cargo quantity, with a 26% share, adopted by Samsung (21%), Vivo (16%), Realme (13%) and Oppo (10%).

Among the Chinese brigade, whereas Xiaomi turned worthwhile in India in FY20 with web revenue of Rs 401 crore after posting web lack of Rs 148 crore within the 12 months earlier, each Vivo and Oppo Mobiles elevated their losses in FY20 as in contrast to the 12 months earlier. Vivo India’s web loss expanded to Rs 349 crore (Rs 189 crore in FY19) and Oppo Mobiles India to Rs 2203 crore in FY 20 from Rs 688 crore the 12 months earlier. News Rush