Apple allows direct app distribution in EU compliance move

We’re providing more flexibility for developers who distribute apps in the European Union (EU), including introducing a new way to distribute apps directly from a developer’s website.

More flexibility
Developers who’ve agreed to the Alternative Terms Addendum for Apps in the EU have new options for their apps in the EU:

• Alternative app marketplaces. Marketplaces can choose to offer a catalog of apps solely from the developer of the marketplace.
• Linking out to purchase. When directing users to complete a transaction for digital goods or services on an external webpage, developers can choose how to design promotions, discounts, and other deals. The Apple-provided design templates, which are optimized for key purchase and promotional use cases, are now optional.

CT Bureau