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What Emkay says on JioBharat launch, a tweet

JioBharat would expand the adoption of digital networks.

JioBharat better placed to disrupt the market vs. the original JioPhone in 2018.

Success of JioPhone can be repeated with another 100mn user base.

Given the recent increase in 2G tariff by competition and limited availability of affordable feature phones, JioBharat is coming at the right time to accelerate the 2G to 4G transition and enable digital experiences for masses.

Jio Bharat is a more focused product for the target market with its primary focus on unlimited voice and flavors of the digital ecosystem via in-house apps like JioCinema, JioSaavn and JioUPI; ii) simpler value proposition with an outright purchase price of Rs999, cheaper or comparable to existing feature phones with more on offers and no complications of a 36-month lock-in period or exchange schemes Will be interesting to see how this pan out for Jio Bharat.

CT Bureau

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