Route Mobile bags messaging platform deal with UAE’s du

Route Mobile announced its partnership with du, UAE’s second Integrated Telecom Service Provider, by offering a turnkey solution using Company’s Smart Messaging Hub.

Route Mobile announced an agreement with Emirates Integrated Telecommunications Company (EITC) – du, UAE’s second Integrated Telecom Service Provider, by offering a turnkey solution using Route Mobile’s Smart Messaging Hub which enables du to launch a highly scalable revenue-generating messaging platform to enable A2P wholesale transit business.

Route Hub is a carrier-grade in-house developed and fully scalable SMS Hubbing Platform offering managed services to mobile operators globally. Route Mobile will additionally oversee the infrastructure, technology, gateway connectivity, and day-to-day operations of the platform for du as a managed service.

With Route Hub, du can now handle an increased capacity of SMS terminations making it a scalable solution. This association with Route Mobile will also enable du to leverage Route Mobile’s Firewall Solutions and position them with other operators to plug revenue leakages.

The announcement was made after market hours yesterday, 1 June 2021. Shares of Route Mobile fell 0.38% to settle at Rs 1,673.60 yesterday.

Route Mobile is a cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNO). The company’s portfolio comprises solutions in messaging, voice, email, SMS filtering, analytics, and monetization. Capital Market