New Zealand’s PC market declined by 10.3% YoY in 2Q23

According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, New Zealand’s traditional PC market, inclusive of desktops, notebooks, and workstations, declined by 10.3% Year-on-Year (YoY) in 2Q23, shipping 161,321 units.

The consumer segment grew by 3.8% YoY as vendors rebalanced the inventory by bringing in low units in 1Q23 to give a breather to the retailers dealing with excessive stock on hand. As a result, shipments grew quarter-on-quarter with regular levels resuming in 2Q23. Vendors continued to offer aggressive promotions to retailers to persuade them to take on more stock. The aggressive deals brought in some forced spending from consumers as sell out was better than last quarter.

The commercial segment declined by 18.1% Year-on-Year YoY as businesses curtail the spending. Education continued to see a slowdown as inventory levels remained high, especially for Chrome-based PCs. The government segment saw some orders coming in; however, a slowdown in orders is expected in the coming quarters as the country goes into a general election. The SMB segment saw a slowdown in orders, and smaller companies remain cautious in spending given the economic uncertainties.

“With adverse economic conditions and cautious consumer sentiments, it’s not surprising to see a slowdown in overall PC sales,” said Anmol Bajaj, Research Analyst, Personal Computing Devices Research, IDC New Zealand. “The economic uncertainties are not only making consumers cautious in their spending habits but are also making businesses delay or scale down their IT investments.”

IDC