AMOLED materials revenue stabilises in 2025

Global AMOLED evaporation materials revenue stabilized in 2025, following sharp growth in 2024, as TV materials revenue grew 5% YoY to offset declines in mobile and IT, according to Counterpoint Research’s Semi-Annual AMOLED Materials Report.

Commenting on the market dynamics, Associate Director Guillaume Chansin said, “There were two big drivers for TV materials growth – the continued expansion of QD-OLED production and the migration to newer WOLED materials. This migration is delivering improving OLED TV panel economics which is helping drive stronger demand for premium large-screen OLED TVs, especially in the 65-inch and above segment, which we expect, in turn, to support the continued growth of OLED TV materials in 2026.”

2026 is expected to be a transitional year with smartphone shipments set to see double-digit percentage declines as a spike in memory costs likely weaken demand. Commenting on the demand forecast for 2026, Research Director Bob O’Brien said, “We expect memory price spikes to dampen consumer demand in 2026, resulting in knock-on effects on near-term materials revenues as smartphone demand dips. Smartphones account for the lion’s share of revenues, so when we have a 10%+ impact, it is going to hit the broader supply chain hard – from manufacturers right through to materials providers.”

The impact on growth will be somewhat mitigated with strong IT segment demand, which will likely offset some of the declines. O’Brien further added, “Demand for IT OLED is certainly increasing, especially for IT tandem structures, driving both host and dopant materials. It is going to be a major driver for sector growth and we are expecting to see a CAGR of 38% through 2029.” CounterpointResearch