China’s smartphone market sees 8% YoY growth in Q3 2024

China’s smartphone sales increased 8% YoY and 2% QoQ in Q3 2024, confirming YoY growth for the country’s smartphone market in 2024.

In Q3 2024, vivo stayed at the top with a 19.2% market share. The brand’s strong performance has been backed by its rich portfolio almost across all price bands.

Huawei came in second with a 16.4% share and Xiaomi was third with a 15.6% share. Huawei’s Pura 70 and Mate 60 series drove most of its sales, reflecting the brand’s strong presence in China’s premium segment. Xiaomi’s rise was driven by the success of its mid-to-high-end Redmi K series and flagship Mi series.

OEMs offered discounts on old models from the mid-end to premium segments to accelerate old model clearance and get channels ready for new product launches.

China Smartphone Shipments Market Share (%)

Counterpoint Research