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Apple allows direct app distribution in EU compliance move
We’re providing more flexibility for developers who distribute apps in the European Union (EU), including introducing a new way to distribute apps directly from a developer’s website.
More flexibility
Developers who’ve agreed to the Alternative Terms Addendum for Apps in the EU have new options for their apps in the EU:
- Alternative app marketplaces. Marketplaces can choose to offer a catalog of apps solely from the developer of the marketplace.
- Linking out to purchase. When directing users to complete a transaction for digital goods or services on an external webpage, developers can choose how to design promotions, discounts, and other deals. The Apple-provided design templates, which are optimized for key purchase and promotional use cases, are now optional.
CT Bureau
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