77% of Bangladeshi smartphone consumers prioritize product quality

As many as 77% of smartphone consumers in Bangladesh consider product quality a very important parameter when purchasing smartphones, according to Counterpoint Research’s recent consumer survey in the country. The survey further reveals that Samsung, realme and vivo are the top brands in Bangladesh when it comes to smartphone product quality.

According to Counterpoint Research’s quarterly smartphone shipment tracker for Q1 2024, 80% of Bangladesh’s smartphone market belongs to the sub-BDT 20,000 (around $180) price band and has an average selling price (ASP) of BDT 20,700. In the sub-BDT 20,000 price band, the consumer survey reveals, realme is the No. 1 brand for product quality in the 16-20 age group. Further, realme tops the overall market in terms of build quality, a sub-parameter of product quality, with 54% of the survey respondents preferring the brand. When asked what brand would they recommend to others for product quality, 83% of the respondents expressed a strong inclination for realme.

Commenting on realme’s positioning in Bangladesh’s smartphone market, Senior Analyst Arushi Chawla said, “As smartphones have become an integral part of daily life, their quality is increasingly gaining importance. Besides, product quality is also important for securing a favorable resale value. Factors like camera quality, battery life, processor, build quality and display are key considerations for smartphone buyers in Bangladesh when evaluating the product’s quality. Among various brands in Bangladesh, realme is particularly popular among young users in the affordable price range. This is because realme offers a well-designed and tailor-made portfolio for the Bangladeshi market. In addition, its innovative software and trusted build quality make it a top choice for smartphone buyers.” Counterpoint Research