AT&T files complaint over dispute on T-Mobile advertising claims

AT&T has filed a complaint for declaratory relief against the NAD in response to its demands to remove our advertising and other messaging that centers around one simple fact: NAD has asked T-Mobile to correct their advertising at least 16 times over the last four years – more than anyone else in our industry.

The new campaign – “Ain’t Our First Rodeo” – underscores a simple truth: Trust is earned through action. The ad highlights the remarkable frequency with which T-Mobile advertising has been challenged in recent years, and we take this action today to help ensure customers hear the truth.

“Some companies mislead customers; others stand up for them,” said Jeff McElfresh, chief operating officer, AT&T. “We think all consumers deserve to hear the truth, even if it makes T-Mobile uncomfortable.”

Backed by industry-leading investments in Fiber and 5G wireless networks and expert-built infrastructure, AT&T is the first and only carrier that covers both our wireless and fiber networks with the AT&T Guarantee.

CT Bureau