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Xiaomi sells 6 million devices in initial festive season

Xiaomi, India’s No.1 smartphone and smart TV brand, today announced record-breaking sales of 6 million devices across categories during the initial phase of ‘#DiwaliWithMi – Tech Ka Shubh Muhurat’ festive season sales. Ahead of Diwali, Xiaomi India delighted consumers with incredible new deals every day and discounts on its range of products across categories hosted on, online as well as offline channels, translating into over 2X growth from last year. Registering the highest-ever first phase sales, Redmi Note 11, Redmi A1, Redmi 10, Xiaomi 11i series, Redmi Smart TV 32”, and Xiaomi Smart TV 5A 32” were some of the best-selling devices.

Commenting on the milestone, Raghu Reddy, Chief Business Officer, Xiaomi India, said, “At Xiaomi India, the festive season is a momentous occasion for us wherein we want to delight our consumers and make it a memorable one for our fans and partners alike. With the kickstart of ‘Tech Ka Shubh Muhurat’, we continued to deliver attractive offers across our product portfolio, helping our consumers make informed decisions. Pushing the limits of mobile technology and setting industry standards, our smartphones have performed exceptionally well in the initial phase, thereby solidifying our position in 5G and overall smartphone portfolio. Xiaomi continued to be the most preferred Smart TV brand, on the back of the best hardware and software, at an incredibly great value.”

“While our celebrations have already started, we are looking forward to the month-long festive sale. We are not only bringing exciting offers to our consumers but also brand new exciting products that help users simplify their lifestyles. As we continue to open up the world of new possibilities, we will continue to find innovative ways to satisfy consumers’ evolving needs and desires,” He further added.

Offering 5G connectivity and faster speed, Xiaomi 11i Series was amongst the top selling 5G smartphones along with Xiaomi 11T Pro. In the premium segment, Xiaomi 12 Pro emerged as one of the top-selling premium smartphones on Amazon, on the back of irresistible offers and deals across platforms. Reinforcing to be India’s Highest Shipped AMOLED Smartphone, Redmi Note 11 received a phenomenal response from consumers. Redmi A1 raced to the pole position in the under 8K category and emerged as the most affordable Dual Camera smartphone choice for consumers at an attractive price of INR 5299.

Delivering the best-in-class smart TV experience to millions of consumers across the country, Xiaomi and Redmi continued to be the best-selling TVs across platforms. Under the Xiaomi portfolio, Xiaomi Smart TV 5A 32” and Xiaomi Smart TV 5X 43’ were the most selling devices across platforms. Bringing alive the best specs with highest quality at honest pricing, Redmi Smart TV 32” and Redmi Smart TV X 43”also received an overwhelming response.

This milestone is a clear testimony of the trust that Xiaomi fans and consumers have consistently placed in the brand over the years, making Xiaomi, India’s most loved smartphone brand. Elevating the festive spirit this season, Xiaomi India will be offering exciting deals on the finest range of products across categories, coupled with bank offers for consumers. In addition, the company also has bundle offers for consumers to get their hands on their favorite products from the house of Xiaomi and Redmi. Users can get 5G ready with Xiaomi and Redmi smartphones, enhance their viewing experience with Smart TVs and stay connected with the ecosystem products, at a never seen before pricing. APN News

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