Xiaomi partnership with UNiDAYS pays dividends as students flock for discounts
Xiaomi, one of the largest consumer electronics and smartphone providers in India, is hailing the success of its partnership with UNiDAYS, the world’s leading Student Affinity Network, to tap into the Gen Z student market in India.
In just two weeks, Xiaomi achieved over 30,000 direct student engagements, resulting in more than 16,000 discount codes being downloaded, with each download via UNiDAYS with an average order value of 22,000 INR. Xiaomi now holds a spot in the top 5 UNiDAYS brands across India – all within its first month of launching.
With the challenge of providing a seamless gated experience to verify student status, and to promote Xiaomi to its 1M+ members across India, UNiDAYS developed a multi-channel campaign including online and in-store verification capabilities, marketing and media solutions, as well as training to 500+ in-store managers. UNiDAYS’ in-house Gen Z experts collaborated with Xiaomi to ensure the campaign connected with Indian students across multiple touchpoints, enabling the brand to verify student status seamlessly whilst driving students from acquisition to conversion. As a result, this partnership has levelled up Xiaomi’s brand presence amongst India’s Gen Z student community, boosting lifetime value from this sought-after demographic.
Mihir Bagga, India Country Lead from UNiDAYS, stated, “We’re thrilled to have Xiaomi on board as our partner. With its massive buying power, the burgeoning student market represents a huge opportunity for brands across India. We’re delighted with the early success of our partnership and look forward to growing this relationship further.”
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