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Xiaomi And Realme Gear Up To Launch IoT Products In India In 2020
After competing aggressively in the smartphones space, Xiaomi and Realme are gearing up to take on each other with new Internet of Things (IoT) product launches in 2020. While Xiaomi has already launched a few IoT products in India, it says that it will launch “exciting and aggressive” new products in the near future.
At the moment, Xiaomi has launched several smart home and internet-connected products in India like air purifiers, water purifiers, smart bulbs and more. Despite these launches, Xiaomi’s smart home products portfolio is much bigger in China. Thankfully for Xiaomi fans in India, this could change in 2020.
Over the last year or so, Realme has emerged as one of the primary competitors of Xiaomi, especially in the budget and mid-range segments. Now, Realme CEO Madhav Sheth has revealed his company’s plans to venture into the smart home segment in India.
In a statement to IANS, he said Realme is “especially focusing on introducing IoT-based products in the coming year which will include audio and wearables.”
Looking beyond smartphones
With both Xiaomi and Realme aiming to launch new smart home and connected products in India, it is apparent that they are looking beyond just smartphones. This should also help in improving their profitability, especially since the smartphone industry in India has cut-throat competition and margins in the budget segment are especially thin.
Becoming tech-lifestyle brands also opens up a wide range of products for both Xiaomi and Realme. While Xiaomi already has plenty of experience and a large portfolio in this segment in China, it will be interesting to see Realme’s approach since it is a newbie in this regard. – Business Insider
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