Vodafone Idea has launched Vodafone Sakhi, a mobile based safety service for women, in India.
Features including Emergency Alerts, Emergency Balance, and Private Number Recharge, provide safety measures through the mobile connection, to women customers using Vodafone pre-paid services across the country.
It works across smartphones and feature-phones, even without any balance or mobile internet, ensuring safety to millions of women in India.
India has over a billion mobile connections and almost half of our population is women. Yet, less than 18 percent of mobile subscribers are women.
“With Vodafone Sakhi, we are taking forward our long-term commitment of driving inclusion and addressing real societal problems. This free of cost service will make it convenient for women to step out fearlessly and fulfil their aspirations,” Avneesh Khosla, associate director – Consumer Business, Vodafone Idea, said.
“Our marketing campaign Ab Rukein Kyu? aims to connect deeply with our women consumers and urge each one of them to participate in this movement of change,” Siddharth Banerjee, EVP – Marketing, Vodafone Idea, said. – Telecom Lead