Vodafone-Idea expands rural retail footprint in Bihar and Jharkhand

With a view to ramping up its retail footprint at the sub district level, Vi is Vi across multiple towns in Bihar & Jharkhand. Smaller towns like Arrah, Barauni, Bettiah, Buxar, Chausa, Deoriya, Hajipur, Katihar, Masauri, Motihari, Sitamarhi, amongst others in Bihar now get access to quick, efficient, face-to-face service from Vi, along with a range of differentiated products and offerings for the new age mobile users in the region.

The Vi Shops concept for Tier 3 towns is intended to deliver a uniform Vi experience to local customers, enabling quick support and handholding. The modern design of the new format store is in line with signature elements that define existing Vi Stores in urban locations. Vi Shops will offer the entire bouquet of Vi prepaid products and services and enable the less tech savvy users to avail Vi improved customer experience and closer engagement.

Through this format, Vi also intends to deepen in engagement with rural consumers with the wide bouquet of Telco++ offerings, curated as a result of partnerships with domain experts in areas such as Jobs & Skilling, Govt. Exam preparation, English language skills amongst others.

Inviting Residents of the two states to try out the Vi Shop experience, Sukanta Das, Cluster Business Head East, Vodafone Idea Limited The states of Bihar & Jharkhand have a vast geographical spread of smaller towns in rural settings. We have found that a large segment of customers in Rural India prefer the comfort and familiarity of face-to-face service through the physical Retail format. We have introduced the Vi Shop concept to cater to this demand, in the process enabling Rural residents to digitally connect for a better future. Vi customers in several Tier 3 towns in Bihar & Jharkhand can now walk into the neighbourhood Vi shop with assured ease and simplicity in accessing service through trained personnel in welcoming surroundings One of the earliest to introduce the concept of one-stop shop Retail outlets in global design format, Vi has planned the new rural prepaid stores by consistently adapting and reinventing to provide a live and engaging experience in line with changing customer needs. The look and feel of the Vi store is designed to address.

CT Bureau