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Vodafone Germany gets new head of consumer business

Personnel change in the management of Vodafone Germany. As of September 1, 2022, Marcel de Groot, currently Chief Commercial Officer of VodafoneZiggo in the Netherlands, will become Managing Director for the consumer business of Vodafone Germany. He succeeds Andreas Laukenmann, who, as announced, is leaving the company on August 31.

Marcel de Groot has been with Vodafone for many years and has held numerous management positions in the areas of marketing and sales within the company. Since founding VodafoneZiggo in the Netherlands in January 2017, he has been Chief Commercial Officer for the consumer market there. Previously, he had been Director of the Consumer Business Unit at Vodafone Netherlands since February 2016, where he was responsible for all sales and marketing activities. Between 2012 and 2016, de Groot served as Director of Consumer Business for Vodafone Ireland for four years. De Groot’s Vodafone career began in June 2008, when he became Head of Consumer Postpaid Marketing in the Netherlands. Prior to his career at Vodafone, de Groot held various management positions in marketing and sales at other companies.

“With Marcel de Groot, we are gaining an experienced marketing and sales expert for Vodafone Germany, who also has in-depth experience in the convergent telecommunications business,” says Vodafone Germany CEO Philippe Rogge. “I look forward to working with him and wish him every success in his new role.”

CT Bureau

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