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Vivo India Salutes Health Workers Fighting Covid-19 In Digital Campaign

Heroes do wear capes, with white, blue and green colours highlighted as visuals of doctors and nurses are shown relentlessly doing their bit to fight the covid-19 outbreak. The visuals are part of smartphone maker Vivo India’s digital campaign ‘Heroes Who Care”, saluting doctors and frontline health workers, who are relentlessly fighting the global pandemic Covid-19.

Executed by advertising agency Dentsu Impact, the film aims to remind people that while most are locked in the safety of their homes, there is a section of society that has undertaken the most daunting of tasks. They are out there, fighting it out every single moment and making sacrifices above and beyond the call of duty.

In this emotionally driven digital film, Vivo India showcases the efforts and resilience of healthcare professionals, sending the message that the society should be thankful to them.

As part of Vivo India’s CSR initiative, the company has donated over two lakh surgical and N95 masks to support these heroes.

Nipun Marya, director brand strategy, Vivo India, said, “We reached out to Maharashtra government to donate protective masks 10 days ago as the state was one of the most affected by the novel virus. As we discuss to do more on this front we decided to create a campaign which highlighted a section of people who are risking their life to save others. The film doesn’t talk about our brand or product but highlights a pandemic that is staring at us in our face and people who are actively helping us to fight it.”

The company said it was in talks with various state governments for more such initiatives. Meanwhile, its immediate priority is also to protect its own employees.

“From ensuring work-from-home for everyone, shutting down the manufacturing units to taking regular health updates for all employees is our top priority. It’s an unprecedented worldwide issue so all of us have to come together and fight it,” added Marya.

Due to the lockdown, the film has been created by sourcing and levergaing real life images and stock footage. The campaign is being promoted across Facebook, YouTube, Instagram and Twitter handles of Vivo India.

“The idea revolves around a simple truth – when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope,” said Anupama Ramaswamy, national creative director, Dentsu Impact.


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