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Vi lets postpaid users customize plans with new ‘Choice’ initiative

Vi has announced ‘Choice’ for Vi Max Postpaid Plans, which enables its postpaid users the freedom to opt for exclusive lifestyle benefits across Entertainment, Food, Travel, and Mobile Security.

Vi says that it is the first telecom operator to introduce such a differentiated proposition so that users can choose the benefits that are most relevant to them.

Under this new proposition, Vi Individual and Family Postpaid users can opt for a range of benefits from a premium partner of their choice across four exclusive categories:

  • Entertainment – OTT: Amazon Prime, Disney+Hotstar, SonyLiv, and SunNXT
  • Food: 6 Months Subscription to EazyDiner; offering upto 50% discount at Premium restaurants & bars
  • Travel: 1 year subscription of EaseMyTrip; Offering Rs. 750 off on round trip booking or Rs. 400 off on one-way flight tickets every month
  • Safety of Smartphone for enhanced security and smooth handset experience: 1 year subscription of Norton Anti – Virus protection for 1 mobile device.

Vi Users will also get access to other exclusive benefits like Vi Games, Vi Music, Vi Jobs & Education, Vi Movies & TV. Vi Max postpaid plans offer other unique benefits such as Set Your Own Credit Limit and Priority Customer Service.

Commenting on the proposition, Avneesh Khosla, CMO, Vi said:

Vi Max is a significant leap forward in our ongoing commitment to innovation and customer-centricity. As we introduce the pioneering ‘Choice’’ feature, we’re reimagining the possibilities of a postpaid plan. Our focus is to empower our customers by granting them the autonomy to tailor their mobile experience to their unique preferences. Vi Max is not only about connectivity but also designed with an intent to empower our valued customers to determine the features that are most useful for an optimal experience as well as value for money. By integrating preferred OTT subscriptions, enhanced security measures, and lifestyle privileges, we’re delivering a holistic solution that resonates with the digital lifestyle of today’s users. Vi Max is a testament to our dedication to driving value, power, and convenience for our cherished customers, enabling them to flourish in the digital era. Fonearena

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