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Trends And Predictions Piece: Talend 2019

Data privacy regulations are going to become more widespread. California, Japan and China are already developing their own regulations similar to the EU’s GDPR. Additionally, the severe mishandling of consumer data by companies like Facebook, Google and Twitter has shown the need for increased and widespread data privacy regulations — even prompting Apple CEO Tim Cook to call for global privacy regulations. With consumers now viewing data privacy as human right, increased data governance policies are sure to follow.

APAC regulations are also expected to rise to GDPR standards as international regulations become more standardized and the GDPR is considered the new norm.

The need to protect customer data is well understood in most Asia Pacific countries, and regulators have been acting in this area for some time. However, the trend is toward enhancing customer control and supporting open data, and there are notable developments in this area across the region.

State of data privacy – viewing data privacy as human right

As privacy regulations spread, organizations will mistake data governance for data harassment: from data they gather on consumers’ online activities, companies are able to determine their demographics, interests and even what’s going on in their personal lives. This results in marketing so hyper-targeted, it could feel like harassment.

Consumers do want control. They consider their data to be personal property, and they are willing to invest time to protect it. However, they are aware that their personal information may be shared with third parties and 41 percent are comfortable allowing a brand to transfer their data if they trust the brand and there’s a benefit for them. Brands are more likely to lose consumer trust and damage their reputation if customer data is used for direct sales (68 percent), inappropriate marketing (58 percent), and cross-selling of personal information (54 percent) [Deloitte, Sharing data, protecting privacy, transparency and trust].

While organizations struggle to comply with privacy regulations and create more well-rounded and informed views of each of their consumers, the lines between governance and harassment will be blurred, and there will be rocky roads as best practices are formed.

Social media is officially too big to fail

Social media companies have become the biggest publishing media brands and they finally came under scrutiny this year.

The Cambridge Analytica scandal, US and UK official hearings on Facebook and other social media platforms, terrorist groups using social media as a recruiting platform, and the emerging information on Russian troll farms have lawmakers considering imposing new regulation on social media.

However, there were no real repercussions for advertising fiascos and data privacy controversies and the reality is that social media brands have become too big to fail. There will still be efforts to impose controls, but 2019 will solidify how social media companies are now too big to fail (or become regulated).

Server less and open source

The last decade has seen tremendous innovation in the enterprise IT space. The primary focus of this technological innovation has been enabling businesses’ agility, improving their resiliency and driving cost efficiencies.

As part of this trend, server computing is now evolving towards even smaller units of scale – from virtual machines to containers to serverless.

Serverless will move beyond the hype as developers take hold. 2018 was all about understanding what serverless is, but as more developers learn the benefits and begin testing in serverless environments, more tools will be created to allow them to take full advantage of the architecture and to leverage functions-as-a-service (FaaS).

Serverless will create new application ecosystems where startups can thrive off the low-cost architecture and creatively solve deployment challenges.

The use of open source software (OSS) in the development and operation of cloud solutions is increasingly popular, as there are more than a million OSS projects offering software solutions for almost any requirement.

The market will double down on open source technologies. 2018 has seen US$53 billion in deals involving open source and 2019 will see more investments and deals get done. Open source communities will also pour more effort and energy into projects after having seen the opportunity for open source in the marketplace.

To date, open source has still functioned with a freemium model, but the coming years may see that shift as the enterprise finds value in conventional open source technologies.― Networks Asia

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