The great Indian saga of business innovation

India’s economy expanded 4.1 percent in the first three months of 2022, outpacing other major economies. The undisputed drivers of this remarkable growth story are small and medium businesses (SMBs).

Today, India is home to 48 million emerging business that contribute 29 percent of its GDP. They are cornerstones in India’s growth story and account for about 50 percent of the overall exports. Trends indicate that in the next five years, 3 percent of medium-sized businesses in India will cross the USD 30 million revenue threshold. When powered by innovation, these growth figures can skyrocket to further heights and strengthen the nation’s economic footprint.

Innovation the hero in emerging digital story
Ideally, emerging business should feel like they are in the driver’s seat, if they are a part of such a thriving industry. Unfor­tunately, that is not always the case. From rising costs and evolving customer demands to increasing competi­tion and compliance risks, several challenges stand in the way of explosive growth.

To survive in this paradigm and capitalize on their immense potential, emerging business must be able to deliver real-time, seamless, and unique experiences anytime, anywhere, and on any platform to their employees and customers alike. There are various innovative products and services available to achieve this. But, if done in isolation or within siloes, they fail to render a coherent experience. The answer is to first build a disruption-ready and pro-innovation network infrastructure that can support new and reimagined offerings.

So, how can emerging business retain their focus on innovation and customer experience while digitally transforming themselves? Subscribing to the services of a trusted partner that not only offers user-centric applications but also manages things end-to-end to ensure hassle-free transformations is the answer.

The ideal sandbox for innovation
Succeeding in the overpopulated and competitive market does not necessarily require expensive and complex innovations. The trick lies in identifying solutions that can be easily customised to give the best possible results at the least possible cost. And that is exactly what Airtel Business can do for emerging or fast growing companies of all sizes across industries.

Featuring an array of ICT solutions for forward-looking emerging business, Airtel Business offers everything an enterprise needs to simplify business innovation and deliver top-notch user experiences. Its integrated portfolio powered by the support of 1200 global partners brings to its users:

• High-speed, low-cost connectivity;
• Wide portfolio of voice and data services;
• Future-proof IoT solutions;
• CPaaS solutions;
• Intelligent customer- and WFM capabilities;
• Multi-layered cybersecurity;
• AWS and Google Cloud support; and
• Scalable, digitized, and borderless IT infrastructure.

Airtel Business’ purpose-built solution suite has already empowered more than 1 million emerging business in 50 countries. It has achieved this milestone by going above and beyond the role of a solution provider. Airtel Business engages with its customers as an end-to-end managed services partner that they can rely on for every need.

That is why Airtel Business is witnessing strong demand for its products from companies in Tier-II and Tier-III cities like Chandigarh, Surat, Indore, Vizag, Coimbatore, Cochin, Agra, and Bhubhaneswar. The Covid-19 pandemic also played a role in driving this surge in demand, which has almost doubled in the aforementioned cities. This is just one of the many reasons why Airtel Business’ emerging vertical is growing at over 20 percent year-on-year.

Airtel Business is helping emerging business customers to deliver unparalleled customer experience and improve their payment collections with its CPaaS product called Airtel IQ. Airtel IQ provide emerging business with ‘Collection-as-a-service’ solution that aims to deliver an omnichannel payment collection experience leading to higher conversion.

Similarly with Airtel Business’ unique ‘Network-as-a-service’ offering, it is enabling emerging business to dynamically manage and optimize company’s network. This solution provides centralized visibility of the entire network, with ability to proactively monitor the network and real time analytics. Customers enjoy high speed stable network with enterprise level support resulting in increased application performance and productivity.