In March 2022, Telegram surpassed WhatsApp for the first time in Russia, becoming the most popular messenger in the country. The service began to grow actively from February 24. These conclusions were reached by MegaFon experts based on the analysis of mobile Internet traffic using Big Data tools.
In the first two weeks of March, Telegram’s share of total messenger traffic increased from 48% to 63% compared to the same period last month. The popularity of the service has grown against the backdrop of restrictions on access to other instant messengers and social networks: Telegram has become not only a communication tool, but one of the main sources of information content.
The share of WhatsApp has decreased from 48% to 32%, now it ranks second in terms of traffic. The share of Viber also decreased: from 5% to 4%.
The popularity of Telegram is growing almost throughout Russia. If at the end of 2021 the service was the main means of communication in 55 regions, now it is in the lead in 82. The exceptions are Karachay-Cherkessia, Dagestan and Chechnya, where WhatsApp remains the most popular messenger.
Telegram has also become a leader in mobile traffic consumption per day: on average, one user spends 101 MB of traffic on the service, WhatsApp users – 26 MB, Viber – 8 MB.