Just days after securing the domestic TV rights for Spain’s La Liga from 2019 to 2022, Telefonica has reached an agreement with Mediapro to acquire the broadcasting rights for the UEFA Champions League and the UEFA Europa League in the residential Spanish market over the next three seasons. As a result, the company now holds all paid football rights for the domestic market. In both cases, the acquisition of the rights allows Telefonica to design and develop the contents for its own channels and for resale to other operators.
In a statement, Telefonica revealed that it paid Mediapro EUR 360 million a season for rights that can be resold to other operators, with shared advertising revenues from the new Movistar-branded channels to be launched in the coming weeks. The company added that this season is the first without any UEFA Champions League matches on free-to-air channels and with two kick-off times at 19:00 and 21:00 CET, opening up new opportunities for Telefonica to monetise the content.
Earlier this week, the operator said it paid EUR 980 million a year for pay-TV rights to nine games each matchday, with Mediapro paying EUR 160 million a season for the public venue broadcasting rights as well as the domestic rights to air one game each matchday, plus EUR 4.485 billion for international TV rights over five seasons. – Total Telecom