Tanla finds major success at MWC23

Tanla Platforms unveiled its phishing protection platform, Wisely ATP at Mobile World Congress, Barcelona 2023.

Wisely ATP utilises artificial intelligence to process more than 1 trillion transactions annually in real-time with 99% accuracy, according to a company statement on Monday. Each transaction takes less than 20 milliseconds, ensuring no impact on user experience.

“Wisely ATP is a first-of-its-kind revolutionary solution that acts as a single platform to solve the phishing problem end-to-end,” Uday Reddy, chief executive officer at Tanla Platforms, said during its unveiling at MWC23. “It protects the user, disables the scam and eliminates the scammer. It enables brands to always be three steps ahead of the fraudster.”

After identifying the scam, Wisely ATP also helps eliminate fraudulent assets—fake URLs, WhatsApp accounts and others—and provides evidence to apprehend the fraudster, said Sunil Bajpai, chief trust officer at Tanla Platforms. “It is a true end-to-end solution.” According to Tanla, India ranks among the largest markets for SMS phishing, with more than 6 million citizens scammed annually, incurring a loss of nearly Rs 15,000 crore. More than 5 billion SMS phishing attempts are made in India annually.

India’s telecom regulator is aware of the magnitude of the problem.

“I thank Tanla for stepping up to solve this problem. I had an opportunity of seeing the solution today, and I am genuinely amazed by the initial insights, I commend the efforts of Tanal product team and am sure the product will be a major success in India and worldwide,” tweeted Dr PD Vaghela, chairman, TRAI.

CT Bureau