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T-Mobile’s Carrier callout, takes aim at AT&T

The Carriers called. They want their greedy reputations back. AGAIN. AT&T is raising its rates, increasing customers’ bills by $6 to $12 per month. At the same time, Verizon is raising prices with a new made-up fee — the Economic Adjustment Charge — adding $1.35 per line. That extra charge will generate $100 million more per month for Verizon, which is $1.2 BILLION in just one year. To put it into perspective, that’s more than 260 million gallons of inflation gas that The Carriers are swiping from customers over the next year. It’s downright disgusting!

T-Mobile is here to save AT&T and Verizon customers from further aggravation.  Not only can families switch to T-Mobile and save up to 20% each month with three or more lines on qualifying plans, they have peace of mind their price won’t go up with T-Mobile’s Price Lock. When those facing price hikes switch to Magenta MAX at the Un-Carrier, they’ll receive $200 per line via virtual prepaid card and up to $1,000 with five lines.

“Inflation shouldn’t be an excuse to jack up prices just because you can get away with it. But that’s The Carriers’ way,” said Mike Sievert, CEO, T-Mobile. “T-Mobile is here to help our customers battle inflation by not adding to the stress of price hikes. It’s got to be a mind-numbing experience for AT&T and Verizon customers who have watched their rates go up continuously over the last few years.”

The Carriers see inflation as an excuse to take more money from their customers, while the Un-carrier is promising they won’t raise rates on their regular wireless plans as part of T-Mobile’s Price Lock, which covers wireless and now broadband plans, too. And as if pricing reliability isn’t enough, T-Mobile also comes with America’s largest and fastest 5G network and exclusive customer deals and discounts— like T-Mobile Tuesdays, free Netflix, travel benefits and plenty more.

Carrier Callout Throwdown
The Carrier Callout goes far beyond winning over AT&T and Verizon customers. It’s about exposing The Carriers’ crappy way of approaching rising costs and fighting on behalf of all wireless users, regardless of which network they use. So, we’re presenting The Carriers with a valiant challenge: Verizon and AT&T, do your customers a favor and adopt a version of T-Mobile’s Price Lock. It’s as simple as it sounds. Just commit to not raising rate plan prices for existing customers while they remain on their current plan. But hey, if that’s not a promise you can make, we’ll make sure your customers know it. Oh, and we’ll have fun along the way at your expense, so consider this challenge carefully. Otherwise, it’s game on.

In the meantime, we’ve unleashed a new ad campaign featuring actor Ben Barnes as a class-action lawyer with an offer of up to $1,000 for affected AT&T and Verizon customers who want to switch their families to T-Mobile’s Magenta MAX plan.

CT Bureau

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