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Swedish companies raising sustainability ambitions, Tele2

Tele2, in collaboration with Ipsos, has for the second year asked 400 executives in small, medium and large companies about their views on their own sustainability work.

The results show that the level of ambition for sustainability work among Swedish companies has increased. Today, almost 1 in 5 companies have sustainability fully integrated into their business concept, have sustainability as a core issue or consider sustainability to be as important as good profitability. Compared to 2021, it has almost doubled.

7 out of 10 medium-sized and large companies have sustainability integrated into the business and work with it in all processes. The level of ambition has also increased among smaller companies.

Sustainability is a higher priority, and development is driven by a desire to contribute to society, and in the end, it also becomes a way to future-proof the company, strengthen the brand and win new business. Those who do not prioritize sustainability will fall behind. Over time, serious sustainability work becomes a prerequisite for reaching new customers, attracting talented employees and securing the company’s financing. At the same time, we also see that the move is partly driven by legal requirements and by increased regulations regarding reporting of sustainability work. Demands that a majority of decision-makers believe will continue to increase, says Stefan Trampus, EVP B2B at Tele2.

Sustainability work is still perceived as most important for company management, the board, and owners. But today, the largest increase is noticeable among employees, suppliers, and partners when compared to previous surveys.

In line with ever higher demands and expectations on companies’ sustainability work, vague ambitions are replaced by increasingly tough goals and commitments. Today, as many as 9 out of 10 companies do more than what the law requires when it comes to sustainability.

Next year, the EU’s Corporate Sustainability Reporting Directive (CSRD) will enter into force. If large companies are to succeed in meeting the new requirements, small and medium-sized companies that are suppliers to larger companies in the EU must also contribute with concrete data, even if they are not directly covered by the new reporting law.

Considering new rules from the EU, there will also be increased demands on how companies formulate their sustainability ambitions. This is perceived as positive by the vast majority, but also raises questions. How should customers and decision-makers determine whether the ambitions are serious? Are there credible plans to back up the objectives? How do sustainability goals and sustainability initiatives of different kinds affect competition? says Erik Wottrich, EVP Sustainability at Tele2.

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