South Africa: MTN Acquires Simfy Africa And Prepares Its Launch On The Streaming Market …

n South Africa, MTN has announced that it has acquired Simfy Africa, a local music streaming company. The information was revealed by the telecom operator at AfricaCom, held in Cape Town from 12 to 15 November.

Simfy Africa and the 42 million titles in its catalog should allow MTN to launch in the coming weeks a music streaming service for the rainbow nation. Nevertheless, the telecom operator does not want to impose its image on the activity of Simfy Africa.

“We will continue to operate in over the top, as an independent business with a dedicated team. It will not be rebranded as an MTN affiliated brand. “says Bob Shuter, CEO of the operator. The latter already has music streaming services like MTN Music and therefore wants to let support the development of Simfy Africa by giving it a certain autonomy.

MTN should essentially intervene in the provision of Internet packages dedicated to users of Simfy Africa. – news-africa