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Smartphone sales stagnate in rural India

The digital divide between rural and urban areas has been widening as smartphone sales in smaller towns and villages stagnating at 35-40 percent of total since mid-2021 amid rising prices and few takers for 5G devices. Two studies have found that a spending weakness has resulted in slowdown in smartphone sales in rural areas, with the top-tier cities still constituting a major proportion of smartphone sales.

Why it’s important: Although inflation has failed to dent data consumption in rural areas, smartphone sales have not picked up as the rate of price rise have stressed household budgets in rural and peri-urban areas. Moneycontrol

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