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SKT continues reign at top of mobile comms category

SK Telecom held on to the top spot in the mobile communications category on the National Customer Satisfaction Index (NCSI) for a 24th straight year last year.

SK Telecom has now held the No. 1 spot ever since the Korea Productivity Center first started compiling the survey in 2008, with its constant efforts to improve its customer service in an ever-changing market setting it above the competition.

Last year, SK Telecom launched a subscription package with great benefits in partnership with companies like Amazon, Google and 11st.

Since the package comes with a range of features, from mobility services to food delivery, “SKT Universe” continues to grow its footprint in the subscription ecosystem.

The company also released T Membership 2.0, which adjusts to the buying habits of customers. Through the membership program, customers accumulate points that they can use to get discounts at connected stores. Points can also be accumulated through various missions, such as attendance challenges and games.

SK Telecom offers new experiences for customers with services that reflect the latest trends. The company has rolled out metaverse platforms ifland and V Coloring. With such services, customers are able to express themselves by creating their own avatars or setting up short-form videos for phone calls.

As the company continues to push its customer-first philosophy, it works hard to reflect customers’ needs by holding a monthly conference. To improve service quality, it also operates a junior board built around Millennials and Gen Z.

In terms of customer counseling, SK Telecom uses an AI chatbot and data analysis to provide high-quality customer counseling services. Its AI voice interface using its NUGU Interactive system can accurately handle customer enquiries.

Through its use of technology, SK Telecom is taking the initiative in creating social value. The NUGU Interactive system, in particular, helps encourage a contactless society to keep people safe during the Covid-19 pandemic.

“With ICT technology and good service, SK Telecom will evolve into a company that fulfills its social responsibility while being loved by customers,” SK Telecom CEO Yoo Young-sang said. Korea Joongang Daily

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